![]() ![]() It is based on strokes of near-even weight, which are low in contrast. Renner's design rejected the approach of most previous sans-serif designs (now often called grotesques), which were based on the models of signpainting, condensed lettering and nineteenth-century serif typefaces, in favour of simple geometric forms: near-perfect circles, triangles and squares. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. įutura has an appearance of efficiency and forwardness. ![]() It was developed as a typeface by the Bauer Type Foundry (Bauersche Gießerei), in competition with Ludwig & Mayer's seminal Erbar typeface of 1926. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was designed as a contribution on the New Frankfurt-project. Shaar (Extra Bold, Extra Bold Italic)įutura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. Regardless, Futura remains one of the most used (and loved) sans-serif fonts today with no signs of slowing down.Edwin W. In fact, so popular that certain art directors had began boycotting its use in with Art Directors Against Futura Extra Bold Condensed, published in 1992's TDC Typography 13. Popularity todayįutura (and its variants) have become an extremely popular typeface for countless corporate logos, commercial products, films and advertisements for years. More recently, Wes Anderson has done the same with his films ( The Royal Tenenbaums, The Life Aquatic, etc), using Futura (specifically Futura Bold) almost exclusively in the artwork, credits, and even within the films. Tony Frewin, on working with Stanley Kubrick I was always trying to persuade him to turn away from them. Iconic filmmaker Stanley Kubrick used Futura religiously in many of his films, notably 2001: A Space Odyssey and Eyes Wide Shut. From the moon to the big screenįutura had the honor of being the first typeface on the moon, chosen for a commemorative plaque left by the astronauts of Apollo 11 in 1969. Now over 80 years since its creation, many foundries have released variations of Futura in the digital form, Adobe being the one of the most commonly used. Several international companies also use their own customized version of Futura, including Volkswagen (visible in their renowned advertising) and IKEA. The success of Futura spawned a range of new geometric sans-serif typefaces, such as Kabel and Century Gothic, among others. Renner's initial design experimented with several geometrically constructed character alternatives and old-style figures, which can be found in the typeface Architype Renner: Futura's crisp, clean forms reflect the appearance of efficiency and forwardness even today. While designing Futura, Renner avoided creating any non-essential elements, making use of basic geometric proportions with no serifs or frills. Futura was commercially released in 1927, commissioned by the Bauer type foundry. Although Renner was not a member of the Bauhaus, he shared many of its views, believing that a modern typeface should express modern models rather than be a rivial of a previous design. Inspired by the Bauhausįollowing the Bauhaus design philosophy, German type designer Paul Renner first created Futura between 19. This month, we look at the classic, geometric sans-serif, Futura. This is the third installment in the ‘Know your type’ series, where we take a look into the origins of some of the most interesting and commonly used typefaces in design today. ![]()
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